049: Matt Cubbler on the Importance of Leadership


Matt Cubbler

“A leader is somebody who wants someone else to have success and helps them get there.” – Matt Cubbler


Matt Cubbler
Matt Cubbler

Matt Cubbler has always lived a life of sacrifice and dedication to others. From serving in the U.S. Army after 9/11, to working as one of Pennsylvania’s most renowned police officers, to donating his time speaking to teens and young adults about the importance of leadership in their lives, he has devoted his life to helping others through both his professional and personal life.

To him these things come naturally. Because after growing up as the son of a single mother and the brother of a mentally disabled teen who was often picked on, Cubbler always knew it was his calling to serve others. A month after graduating from high school, Cubbler’s brother Andy died in a violent car accident. That moment would end up becoming the single most impactful moment in his life.
While he excelled academically in high school and had an opportunity to attend one of the four major military academies, he decided he was needed elsewhere and chose to enlist in the United States Army and served for four years as an Intelligence Analyst. His Army tour of duty took him from Augsburg, Germany to the Persian Gulf War.

Life After the Military

After leaving the military as a highly decorated soldier, Cubbler began his career in law enforcement. Throughout his career, he has worked in almost every facet of law enforcement ? uniformed patrol, investigations, under-cover narcotics, and SWAT. Shortly after “9/11,”, he answered the call to, once again, protect America against Islamic Extremists who were inflicting terror all over the world. He was one of only a few thousand select individuals (out of over 900,000 applicants) to be hired by the newly formed United States Federal Air Marshal Service.
In 2006, Cubbler returned to local police work and he published a memoir that detailed his life with his brother entitled A Brother’s Love: A Memoir. In 2008, to help raise money for charities established in his brother’s name, he ran 78.8 miles across the state of New Jersey. His level of love and commitment to keeping his brother’s name and story alive has inspired thousands across the country.

The Entrepreneurial Bug

In 2009, Cubbler got bit by the entrepreneurial bug and he launched his first company MaxOut, a unique fitness brand that owns a unique piece of patented strength training technology and owns and operates one-of-a-kind gyms utilizing this same technology. Over the past eight years, while still working full-time as a police officer, he has built MaxOut into a national brand that has helped thousands of people achieve strength and fitness levels unseen in the fitness marketspace.


Today, Cubbler is still a full-time police officer, the COO of MaxOut and a sought after public speaker who captivates his audiences through his personal story of struggle and triumph, his leadership training program based on his experiences as a soldier and his law enforcement officer and most importantly his life living with his best friend and brother whose life and death has inspired all that he has accomplished since that fateful day when Andy died in 1989.

In this episode of The 10 Factor find out:

  1. What is leadership
  2. How to simplify
  3. The value of mentorship
  4. How to get started
  5. The importance of having skin in the game

Connect with Matt Cubbler

  1. Website: www.mattcubbler.com

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About the author 

Tim Meuchel

Tim Meuchel is the bestselling author and podcast host of The 10 Factor: From Struggling to Thriving Business in 10 Months. Like many successful entrepreneurs, Tim failed his way to success. He gave up $334,200 in 2008 after resigning from a twelve-year corporate management career to pursue his side business full-time. The business quickly grew 8X and within four months Tim's wife quit her job as well. Several years later a bad business deal left Tim's company almost bankrupt. Tapping into emergency funds, he fought back and restructured the business; resulting in a new profit producing model requiring less than 40% effort. Seeing an opportunity to give back and help other struggling entrepreneurs Tim reverse engineered his process, validated it with top entrepreneurs, and created a ten-month roadmap - The 10 Factor.

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